Hinrich Lührs 
is a qualified wholesale and export merchant, specializing in tropical and North American veneer and sawn timber. In the 1980s, Hinrich Lührs worked as a timber broker in the United States, where he procured veneer, log, and sawn timber for his international clients.

In 1991 – after the fall of the Berlin Wall – he moved (effectively from cellulose to celluloid) to the commercial film industry and served as a consultant on both the agency and production side for international customers and their budgets.

Since 1994, he has worked as a freelance film producer and production manager for international advertising agencies and corporations. He has also been successful for several years in the area of documentary film-making.